Psychology of Finance

Risk-aversity. The concept of diving headfirst into the deep end absolutely frightens people. But is this fear taught or is it intrinsic? What if someone pushed you to pursue “riskier” options your whole life? Would your worldview change?

Probably, yes.

Now, what if you could understand the entirety of risks beyond capital? You see, risk isn’t just financial. What about the risk of regret? What about the risk of time? Reputation? Energy? Health?

Let’s go a step deeper, what if you could estimate how dangerous the pool was before jumping in? Or you watched a video on how to dive correctly? Or you know where the closest exit is? Would this knowledge all de-risk your dive?

Probably, yes.

Now, in 2025, with the entire knowledge of the world at our fingertips and the greatest assistant in the world, why do we not take more risks? What are we exactly scared of?

Is it public perception?

Is it failure?

Is it your own potential?

All of the above.

Insert → Modern Money Club: a financial system to help time-constrained working professionals who are looking for ways to exit the rat race (like me)

What is Modern Money Club?

Modern Money Club is challenging the status quo. No more financial advisors to sell you investments and financial plans while you slave away in a dissatisfying career (if that is the route you want to take, all power to you, it’s just not for me).

Through my experience in Investment Banking and Private Equity, I am going to teach, empower, and guide you to make investment decisions (beyond ETFs and buying a home) while also teaching you to operate a business.

Through my newsletter, you will learn how to analyze investments, understand risk and returns, understand business models, key macro trends within Canada, and the psychology of financial decision making.

A bit about me

I’m a working professional in investments and have been involved in over $100M worth of investment decisions. I graduated from a top business school, In Canada, with honours and I worked on Bay Street in Investment Banking at one of the top Canadina banks. I’ve conversed with, advised, shook hands, and had a meal with many of the most prominent businessmen in Canada.

I grew up in an immigrant household that operated a business, who struggled for money, and almost lost it all during the GFC.

Throughout the entirety of my experience, I have learned one profound bit of knowledge. You must own equity.

Subscribe Now

Become a subscriber if you want real investment frameworks, real deal memos, and real freedom.